How much should a small business spend on Facebook ads?
There is no universal number. Start with one question: how much can you afford to pay to win one customer?
1. Know your margin
Work out your profit on a typical sale or customer. If it costs more than that to acquire a customer, you lose money on every sale.
2. Test small first
Run two or three ads and audiences at a modest daily budget. Look for the combination that produces results at the lowest cost.
3. Scale in steps
When something works, raise the budget gradually. Large jumps can destabilize delivery and push costs up.
4. Confirm tracking
If your pixel and conversion events are wrong, you cannot trust the numbers. Verify tracking before you spend.